Primus
The essentials, done properly. Primus brings authentic timber character and everyday practicality together — a confident starting point for any room.
Authentic grainEveryday living
The Collections · Invictus
Real character.Real life.
Invictus luxury vinyl tile brings the warmth and grain of real timber to homes that are actually lived in — durable, water-resistant and quietly handsome.
Three ranges. One standard.
Maximus
Wider planks, deeper tones, bolder statements. Maximus gives rooms a sense of scale — generous boards with rich, smoked character.
Wide planksBold character
Ultimus
The pinnacle of the range. Ultimus adds herringbone and parquet formats for interiors that want pattern, rhythm and a little ceremony.
Herringbone & parquetThe flagship
Made forbusy homes.
Muddy boots, paws, spilt coffee, toys with wheels — Invictus LVT takes daily life in its stride. Water-resistant, scratch-resistant and easy to live with, it's the floor we often recommend where family life meets good design. Yes — even in the bathroom.
Come and see — and feel — the difference in the showroom.
Compare in person
Screens flatter and deceive. See Primus, Maximus and Ultimus in real light at our Essex showroom.